“Bars & Hooks” is definitely the biggest hit off the album, to date. The song and video have been streamed, downloaded and viewed hundreds of thousands of times. It’s the first of two records produced by hit-making machine Harry Fraud, who I’ve known for more than a decade.
I heard ‘the flute beat’ in Fraud’s lab and asked him for it. We connected with Sean Price, who laid his verse down first. I followed suit, taking care to emulate certain rhythms and repeat certain phrases. The homie The Incomparable Shakespeare then came through to Fraud’s studio for us and did his thing on the hook. A little down the road, I was at a club in lower Manhattan with Statik Selektah and World View producer ATG, and I met The Kid Daytona. I mentioned the record to him and within a week he had recorded his verse and Fraud had finished the mix.
The song hits so hard, and hit the net and streets so hard, a video was destiny. We rented a Mercedes tour bus and driver, and we went to Brownsville to scoop up P. We met Harry Fraud, The Incomparable Shakespeare and The Kid Daytona in Williamsburg, where we spent the day shooting and getting lifted. It was a blast, and that is evident in the popular and critically acclaimed music video.“Amazing how I spit on a record, it go ‘POW!’ /
"Amazing how you shit on a record, it slow down /
Now pick it back up, we can start where we started at /
I spit for fiends, the generation of Starter caps /
Can’t rock tight jeans, never a thought of that /
You ain’t make me, Monday morning quarterback”
Originally written for: Hip Hop Renaissance